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Advertising can easily be called a major segment of business building and branding. It is a form of communicating with the crowd and leaving an impact which is more psychological than physical in nature. A good advertisement can help the customer identify the brand and remember it for years to come, for example, do you still remember the Nirma washing powder advertisement? Many of you still do and that is the kind of impact advertising agencies aim on achieving through their advertising.

What is Advertising?

Advertising is a paid form of marketing technique or tool. It is a creative process and aims to form a bridge between the company and its customers. In simpler terms advertising helps you in gaining attention for your product and building your brand.

Main purposes of Advertising?

The main purpose of advertisements are:

  • It aims to build brand awareness - let people know about your product or service
  • It tries to persuade people to buy a product or service - it can be like a lifestyle change; if a famous person is advertising for your product then you will also think about using the product.
  • It tries to inform the customer about a new product and how to use it.
  • It helps in increasing the sale of your product.

Different types of Advertisements:

  • Print advertisement - It is one of the oldest forms of advertising, and one of the most influential too. Print advertising includes -
    • Newspaper and Magazines
    • Brochures
    • Flyers and Posters
    • Letters and Postcards
  • Broadcast advertisement - This type of advertisement has gained a lot of popularity in recent years, in broadcast advertising your advertisement is played on television or radio. It can cater to a large audience at once.
  • Outdoor advertising - It is also known as out of home advertising. In this type of advertisement billboards and signs are placed near your company or on highways. The main objective of this type of advertisement is to gain brand awareness as you can't read much while driving. These are placed at strategic locations so as to gain maximum popularity.

Benefits of hiring an Advertising agency?

Hiring an advertising agency can go a long way, it can benefit you in a lot of ways like -

  • You can earn more than you invest - It can introduce new products to the market and gain awareness fairly quickly and increase sales.
  • Lessen your employee burden - To save some money we tend to burden our employees with more tasks and this in turn decreases their performance quality, hiring an agency will take care of your needs and your employees can work at their full potential.
  • Expertise and Experience - You cannot match up to the level of expertise and years of experience an agency has, they will be able to provide you with creative solutions and inputs so that your products and services are put into the best light they can get.
  • Accountability - If you are taking care of the advertising business by yourself or with the help of your in-house employees, you cannot blame anyone but yourself if you are not getting the desired results. But if you hire an advertising agency then they will be answerable to you and will work on a change of strategies if the present one is not giving up to mark results.
  • Expand your business - You can concentrate on all other aspects of your business after hiring an agency to take care of your advertising needs. You can be rest assured that a professional team is handling it and is trying their best to deliver the results.

Different types of Advertising Agencies:

There are different types of advertising agencies available, some of them are -

  • In-house Agency - Some employees of the company working for the marketing department but do not specialise in it.
  • Creative Boutique - This type of agency specialises in creating ideas and strategies which are creative and artistic in nature.
  • Full-service Agency - This type of agency provides a variety of services which can cater to all your requirements.
  • Media Buying Services - This type of agency specialises in buying media space and time like television and radio.
  • Interactive Agencies - This type of agency specialises in helping clients to prepare interactive advertisements.

Which one is better, Print Ad or Broadcast Ad?

This depends on a few factors like:

  • Cost - If you want to advertise your product or service at a lower rate then go for Print Ads because the cost of production is quite low but in Broadcast Ads the cost of production is comparatively higher which makes it more expensive.
  • Target audience - Both print and TV offer the chance to focus on a specific crowd, yet both have limitations. You have little control over where your Ads would be put up in the newspaper or magazine whereas in broadcast Ad you can discuss where you want your Ad to be played, but there is no guarantee that your target audience will be watching it at that time.
  • Impact - Broadcast advertisements have a higher impact rate than print media. Whenever audio and visuals are combined as in broadcast ads it is always more eye catching and interesting. But in print media people may skip reading the advertisement section when they find it boring.
  • Speed - The time in which you want to commercialise your advertisement may be a deciding factor. In print media the ads can be sent out quite quickly and can be changed as and when needed, but in broadcast media the time taken to produce one ad is quite long especially if your budget is low and it's difficult when the market needs changes rapidly.

How can OnlyDesi help you in finding the best advertising agency in Bengaluru?

On OnlyDesi, we feature numerous listings of Advertising in Bengaluru. Our listed service providers have been in Advertising for years, and have successfully catered to the demands and requirements of hundreds of clients in the past. You can find an Advertising agency that can take your business’ online presence several notches higher.

You can browse through OnlyDesi if you are looking for Advertising in Kolkata Go through OnlyDesi Listing, view their address and contact details, their business hours, services they provide, and much more using the website. A call on their number will immediately connect you with them. Using filters on location, services, etc. while browsing through the website can enhance your search results and fetch you listed recommendations of products and services.


Yes, advertising can definitely make your product gain popularity in Bengaluru. It will not only make it popular but increase your sales as well.
The price for one advertisement depends on the type of Ad you are opting to choose. It depends on the duration, creativity and a lot of other factors. Different advertising agencies have different rates, have a talk with them about your needs and get a basic idea about the price.
Yes, you can definitely advertise your product on social media. Social Media has gained immense popularity over the last few years, advertising on social media comes under Digital Advertising.
OnlyDesi has a curated list of Ad Agencies in Bengaluru, you can find the best service provided over there. You can filter out the results based on your location and type of advertisement needed.
Yes, Generally companies hire an agency for the long term, because creating an advertisement may be an overnight process but to maintain it and get desired results the agency's presence will be needed.
The sellers listed on OnlyDesi are hardworking and have proven experience in delivering desired results. But if due to some unforeseen circumstances you are not getting the desired results you can always have a talk with the agency and try to change the strategies and create new ones, still if the conditions do not improve you can think about changing your agency.
The service given by the Ad agencies include not only shooting the video but also writing the script for the video, executing the script, hiring actors for the shoot and finally editing it. It is a complete package where you do not have to worry about anything.

There are no guidelines written on stone about how you should market your product. You can always publish your product and then advertise it or advertise your product and then publish it.

But if you advertise your product beforehand then it will create a hype among the customers and will inform the masses about your upcoming project, which can increase your sales.

Yes, making an ad is not just a one time procedure, it will require continuous alterations to it so the majority of agencies provide after service support.

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