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A product detail page (PDP) is a web page on an eCommerce site that presents the description of a specific product in view. The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers may want to know before making a purchase. Typically, this information is presented alongside an actual photo of the item, as well as an “add to cart” button. The product detail page is a crucial element to your eCommerce strategy because it is where the fate of a potential sale lives. The product detail page should be carefully designed so that a hierarchy of information is presented in an intuitive manner. This page has the potential to optimize the consumer experience by presenting product details the way your target consumer wishes to view content on your site. This means establishing a healthy balance between too much information and just the right amount of detail to sway buyers’ interest in completing a purchase.
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